Events
Tide Ticket Raffle
In order to spread the message behind TurnTheTide, our Tide Ticket Raffle would incentivize consumers to wash with cold water. By purchasing a Tide product, consumers have the chance to win an array of prizes, such as free Tide products for a year and a $150 Tide gift card. Every ticket includes information on why you should wash with cold water, helping spread our cause.
Turn the Tide Carnival
The Turn the Tide carnival would take place during the last day of National Laundry Week, which takes place between April 21 and April 27. The purpose of this event would be to teach our target audience and even younger audiences the benefits of washing cold. The event will include:
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Washing machine bouncy house.
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Washing machine entrance to the event that sprays cold water.
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Tide prizes and raffles.
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Laundry games that give you fun facts about washing clothes in cold water.
In & Out of Store Activations
TurnTheTide will be partnered with Target to promote the use of cold washing. When first entering the store, the first thing you will see is a frozen wave display, representing the use of cold water, with various Tide products on its shelves. All products will also promote the Tide Ticket raffle and the benefits of cold washing.
Our out-of-store activation, Turn the Tide tour, will involve a "laundry truck" that will aim to help low-income communities do their laundry for free. This would also involve the younger generation learning how to do laundry in cold wash.
