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Turn the Tide
to cold 

.

Better for the environment

.

Gentle on

clothes

.

Be part of the change

.

Join the movement

.

About Turn the Tide

Convinced to Use Cold Water?

Turn the Tide is a campaign created to encourage people to use cold water when washing their clothes. By doing so, not only can you save money on your energy bill, but you can also reduce your carbon footprint and keep your clothes in great condition for longer. Join the campaign today and be part of the change towards a more sustainable future!

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Head Office
Operating Hours

Get involved
Join the movement

#TurnTheTide

Tide

2 Procter & Gamble Plaza

Cincinnati, Ohio 45202

United States

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Mon - Fri: 8am - 8pm
​​Saturday: 9am - 7pm
​Sunday: 9am - 8pm

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800-879-8433

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