#TurnTheTide

We used to use cold water.

Why not do it again?

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WHY COLD?

Helps maintain the environment.

Keeps clothing in good shape.

Allows for the best clean with Tide.

Saves money in energy bills.

Joanne Smith

“Turn the Tide's campaign has saved me so much money on my laundry bills! I'm so glad I made the switch to cold water washing.”

The team behind Turn the Tide believes in quality washing, environmental sustainability, and helping our clients save on energy bills. The impact of washing clothes in cold water tackles all of these concepts. By spreading the benefits of cold wash, its effects will resonate throughout the nation and even the world.